Malcolm Gladwell is a fantastic author and I have been reading the Tipping Point where he discusses what creates a sudden and large change in people’s activities. One of the recommendations Gladwell offers is to create ‘stickiness’ where the provider creates a product or service which consumers perceive as preferable to an alternative (Gladwell illustrates [...]
Often, when applying for a job, a requirement will be that respondents have experience in the industry, product sector or some other narrowly defined specific to an industry or product criteria. For example, when applying for an I.T. role with a Mobile telephone company, it may count against you if you haven’t worked in the [...]
It’s interesting that we continue to refer to Mobile (or Cell) Phones even although their use has clearly evolved from a ‘device that transmits and receives sound, most commonly the human voice‘. Mobile Phones and how their use has changed over the years is a great example of the Product Development strategy as proposed by Igor [...]
Kathmandu is a retailer in Australia, New Zealand and the United Kingdom. The company sells outdoor related gear such as camping equipment, hiking gear, backpacks and outdoor apparel. Kathmandu positions its products as higher quality and prices are relative to this positioning. Recent pricing activities spell that Kathmandu may well be doomed.
From a strategy perspective, [...]
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