One of the Sites I manage sells Blu-ray Movies and Blu-ray Players. There is a lot of competition for the search term ‘Blu-ray’ with tens of millions of results being returned on the SERPs (Search Engine Results Pages). I have started doing some SEO on the site to try to improve where the site appears in the SERPs. Whilst analyzing where the site appears in the SERPs I came across http://bluraysucks.com/ which features as result number 19 on Google for the search term ‘Blu-ray’.
Considering that Google returns 142 million results for a ‘Blu-ray’ search, appearing at number 19 is a very good result. I therefore decided to look at what SEO is being performed to get such a fantastic SERP result. Here are a few items I discovered about http://bluraysucks.com/ in relation to SEO:
- Description and Keyword meta tags exist and are descriptive.
- Robots.txt allows all bots.
- No Sitemap.xml file evident.
- No ‘nofollow’ on hyperlinks (very nice!).
- There’s no ‘title’ text for the hyperlinks.
- There are 1001 comments relating to the home page.
- Home page last updated November 2006.
- 916 external Websites/Pages linking to http://bluraysucks.com/ (some high and some low PageRank links).
- Google PageRank = 0 (WTF!!!).
- Alex Rank = 2,773,598.
- An Archived German Wikipedia page links to the site.
O.k, so some SEO basics are being done well however many of what would generally be considered basics in order to get a good SERP placement are non-existent; A Google PageRank of ‘0’ is the lowest PageRank possible, the home page hasn’t been updated in nearly three years, there isn’t a Sitemap.xml or sitemap available etc.
So, SEO isn’t everything (although all the other high ranking sites for the Search term ‘Blu-ray’ that I analyzed have done some hefty SEO work). Well done to ‘Some Guy’ from http://bluraysucks.com/. Your SERP result is outstanding!
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